Designing a Business Meeting Platform with ADDIE
Mr. Thian Huat GOH, English Language Teaching Unit, The Chinese University of Hong Kong
Abstract / Video
With the current trend of using technology in language learning, flipped lessons are highly encouraged within higher institutions in Hong Kong to promote independent learning. Combining with limited teaching time, the researchers have built the Business Meeting Platform (BMP) based on ADDIE (Analysis, Design, Development, Implementation and Evaluation) for Business Communication lecturers so that they can spend more time teaching and guiding students the language of business meetings in English instead of focusing on the format and skills in conducting a successful business meeting. In this platform, the researchers use Design Instructional model as the research design. The researchers have gone through some steps in creating the platform: Expert Validation, Design, Development, Try Out, Revision, and Final Product. As a result, BMP has been successfully applied to Year 3 business students of The Chinese University of Hong Kong, and this is reflected in the quantitative research conducted by one of the researchers. BMP has three micro-modules: Introduction to Business Meetings, Common Business Meeting Expressions, and Sample Video with Evaluations from Business Experts.