Blended Learning in MBA
Dr. Andrew Chi Lok YUEN, MBA Programmes, Faculty of Business Administration
, The Chinese University of Hong Kong; Ms. Canethy Man Ho YIP, MBA Programmes, Faculty of Business Administration
, The Chinese University of Hong Kong
Abstract / Video
The Master of Business Administration (MBA) Programmes started to pilot a blended learning mode (a.k.a. Flex MBA) and it has soft-launched in 2015/16. The blended mode supports University’s eLearning initiatives on promoting flipped classroom pedagogy and diversify forms of communication and content delivery to enrich teaching and learning. It also responds to the needs of working professionals in Hong Kong and in the region who are already familiar with mobile technology and opt for a more flexible part-time MBA learning experience. With the blended learning, the MBA Programmes hope to bring a more flexible and technologically enhanced learning experience for students.
A comprehensive review has been conducted to evaluate the effectiveness of the Flex Program on Teaching and Learning. The evaluation was based on students’ performance and feedbacks as well as teachers’ review. In the presentation, we will focus on the curriculum design of Flex MBA programme and the design for courses with different natures. The challenges and difficulties we have faced in the development process will also be shared in this session. Recommendation will be suggested to tackle them. In addition, we will provide the evaluation of various educational technology tools that we have used in the Flex MBA.