The objective of this project is to promote case-based teaching and learning (T&L) using an innovative and valued-added T&L process. Case teaching is a well-known pedagogical method for business education. Students are immersed into realistic business situations using a "student-centred" approach of learning and discussion. Most top business schools in the world adopt case T&L method.

Faculty members also enjoy case teaching because it can engage and motivate students. Case teaching helps broaden and improve their pedagogical skills. In addition, case writing can enhance qualitative research since cases contain rich stories for theories. Not only can case teaching and writing promote professional development of faculty members, they can also build stronger relationships with the business community. Moreover, videos can enhance case impact as they aid the sense-making process of students. We reckon that students are “digital natives” nowadays amidst a boom in the application of online delivery. In sum, the followings are being produced in this project.

1. Business cases with teaching notes - the cases are multi-disciplinary in local, Chinese or Asian contexts.
2. Multimedia cases are adopted - for example, using videos.
3. An eLearning platform is designed to allow faculty members and students to access the case details.

To evaluate such approach of teaching and learning, students are asked to complete questionnaires, attend focus group interviews and may be invited to produce "student voice" video. Information in terms of students' motivation, interest, learning and engagement are gauged.