Abstract

The project aims to enhance students’ understanding of competition between firms using the flipped classroom approach. No doubt, eLearning is an effective teaching and learning approach, especially in courses with large enrolment and students from diverse background who have different learning needs. With the advancement of information technology, students can learn the basic content by watching video lectures and the precious class time can be used for activities that foster interaction and higher-order thinking. While it is important to support student’s self-learning, it is equally important to facilitate high quality learning in the face-to-face class time. Thus, an interactive simulation game which can be played during class time is developed. Guided by the lecturer, students are provided with a perfect opportunity to ‘live’ the strategy that they learnt in the mini video lectures. Students apply the knowledge on strategic interactions between firms during the game when playing against each other, including forming expectation on each other’s strategy choice, deriving optimal strategy, engaging in collusive behaviors, and considering other possible strategic moves, etc. After the in-class game, there is a debriefing session led by the lecturer to summarize and highlight the key take-away points. Through the videos and interactive simulation game under the guidance of the lecturer, students not only understand the core concepts in market competition; but also learn how to apply the knowledge to analyze related issues in the real world. In our presentation we will also share the feedback that we collect from students. (246)